Look Ma Media is a multi-faceted media production company geared toward elevating the art of story telling to a new level. Created in January 2005, Look Ma Media aspires to produce thought provoking and original entertainment suitable for different segments of the family market. Whether we’re producing a corporate presentation, training video, documentary, film, or broadcast commercial, we take a narrative approach, and tell your story in an innovative and imaginative way.

 

About The Producer

Michael Gelfand brings more than 10 years’ experience in film and television production. He has worked as a producer, writer and director in television, film, theatre and new media. Before launching Look Ma Media in January 2005, Gelfand, held the position of associate producer and producer with Rogers Productions from 2000-2004. During his tenure at Rogers, Gelfand was responsible for many large internal and external projects, including Rogers produced commercials, promotional videos, corporate videos and a series of interactive educational CD ROM’s. His work as a producer won him a Gold at The Aurora Awards, an internationally recognized film and video competition for his work on the Media Awareness Network public service announcement.

Following his work with Rogers Productions, Gelfand was invited to attend The Canadian Film Centers prestigious Film Resident Program where he honed his craft as a producer working with some of Canada’s finest film makers. It was during his time at The Canadian Film Centre that Gelfand decided to launch Look Ma Media.

Founded on the principle that everyone has a unique story to tell, Gelfand has positioned Look Ma Media as a full service media production company with a keen interest in producing family oriented programming. In creating a name for the company, the phrase Look Ma came to Gelfand as a way of expressing one’s desire to discover the world around them. From producing high school musicals to community theatre, to his recent role as producer on the film Big Girl, which won the Bravo! FACT Short Cuts Canada Award at the 2005 Toronto International Film Festival, Gelfand maintains an enduring creative spirit and a keen desire to produce innovative and imaginative entertainment.